Strong brands have an internal and external impact
They make it easier to identify with the company and reinforce the products and services on offer. They imply continuity, quality and therefore reliability.
STIEBEL ELTRON brand essence
The STIEBEL ELTRON brand personality describes who we are and how we want to be perceived by our customers. The focal point is the brand essence.
- It is the soul of the brand.
- It shows the central value proposition that we offer our customers.
- It forms the starting point for all further brand activities.
BRAND VALUES – PERSONAL
Empathetic
We understand the concerns of our industry and customers. We make these – and not ourselves – the focus of what we do. Accordingly, we support our customers with reliability, respect and first class customer service, from the engineering stage through to the purchase and beyond.
Honest
We remain true to ourselves in our thoughts and actions. This means that we deliver on our value proposition to our customers and employees. We are fair in our dealings, open to other opinions and accepting of mistakes. This is the only way we can ensure continuous improvement.
Authentic
We are proud of our German roots. At the same time, we understand the intricacies of our international markets. We do not misrepresent ourselves, internally or externally. Accordingly, we strive to offer the best solutions and engage in personal dialogue.
BRAND VALUES – INTELLIGENT
Efficient
Our solutions use environmentally responsible renewable energy. As a result, they reduce energy costs and CO2 emissions. Although technology is becoming increasingly complicated, we make it simpler for our customers to use. To do so, we think things through from start to finish.
Successful
We set ourselves ambitious targets and have a healthy focus on performance. We innovate with the intent and desire to offer the best. In spite of our success, we remain modest and self-critical.
Innovative
Our solutions combine convenience and efficiency. To this end, we invest a great deal of time and money in talent and the development of new systems and technologies. This requires courage, vision, entrepreneurial spirit and strength of innovation.
BRAND VALUES – RESPONSIBLE
Convinced
We only sell solutions that we believe in. We promote the energy transition with complete conviction. In doing so, we take a consistent approach that combines the necessary expertise and almost 100 years of experience.
Sustainable
Electricity from the sun, wind and water is the energy source of the future. With intelligent green tech building services, we want to ensure self-sufficiency, security of investment and sustainability for our customers and ourselves, and play a key role in shaping the future.
Consistent
We maintain a clear focus towards our customers, trade partners and employees alike. From the idea and engineering to production and sales, we rely on our in-house knowledge and respectful dealings with one another.
